Bitcoin ETF issuers push 3 crypto ads in 48 hours

Bitcoin ETF issuers push 3 crypto ads in 48 hours

Spot Bitcoin exchange-traded fund (ETF) issuers have fired two new salvos in a brewing crypto marketing war, rolling out a total of three crypto ads in just two days.

Bitwise rolled the first Bitcoin ETF advertisement on Dec. 18 featuring actor Jonathan Goldsmith, known for his "Most Interesting Man in the World" character from an advertising campaign with Dos Equis beer.

Days later on Dec. 20, Hashdex published its crypto advertisement featuring a dumper truck with the captions “Stocks aren’t crypto, fixed income isn’t crypto, precious metals? nope, not crypto either,” before promoting the firm.

Notably, the branding push from the two asset managers shows an outsized deal of confidence in a financial product that has yet to receive regulatory approval.

#news #btc #etf

Dec-21-2023 09:16:38 AM